there are some tv-spots running on pro7 and sat1 since last monday, they are featuring some e-sport games. f.e. the game mafia1930, i am currently launching the sequal of this week (probably today) www.the-mafia.de.
some random calculation: 25 years of age - 16 years to be able to get beer = 9 years 9 years * 365 days = 3.285 possible drunk days 3.285 days * 3 beers per day average * 0.33 litres = round about 3K litres of beer